Financial Fact:Women Won’t Ask For Directions

It seems to me that we ladies should stop snickering about the men in our lives who refuse to ask for directions when driving. While not being able to ask for directions is a decided blind spot for many men, we women do not have much room to talk. After all, on a far more serious note, most of us will not ask for directions when planning for our financial futures. We are far more content to ask our friends and family members for financial advice before we would ever ask a financial planner for financial advice! Right?

I think that getting lost in the car is far more benign than getting lost on your personal financial journey. Most women don’t have a minute to lose when working to establish a firm financial future. When it comes to finances, men are much more than willing to ask for directions from a financial advisor.  Why aren’t we women able to ask for financial directions?

Jane Nowak is a Financial Planner with Kring Financial Management located in Atlanta, Ga. Jane’s practice focuses on Women’s Retirement Planning and Financial Planning for Women. Her articles have been published on line at NASDAQ, Financial Planning Association and Follow Jane on Twitter at:


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